From toys to summer essentials

Special milestones in 30 years of business


Founding of Lira (2. 8.)

In a shop in Italy, spouses Helena and Igor Zupin were inspired and decided to found the company Lira d.o.o. Initially, the company focused on selling toys.


Expansion and purchase of Šalara office space

Due to the growth of the business and the expansion of the assortment, they decided to buy a business premises, which was a brave decision at the time.


First time visiting China

The trip was a turning point, as they had the opportunity to explore many possibilities and gain an insight into the future.


Exclusive Bestway agent

They recognized the enormous potential in the world-famous Bestway brand, and thus the Lira company became an official representative in the Adriatic countries.


Establishment of the Bestway Support Center

A few years later, the Bestway Support Center also came to life in Slovenia, Croatia and Serbia, which still successfully resolves claims.


Creating own brand, itStime

A diverse vision of the future and a passion for creating new products led to the creation of a new brand itStime.


Moving to a new location

Lira moved to a new, larger location with more storage, as the team and the offer grew and the need for new space was imminent.


Joined by:
Metka Zupin

Metka has followed her parents every step of the way since she was little, but in 2015 she also officially joined and enriched the team and tried herself in various positions.


Joined by:
Alex Zupin

Her younger brother also followed in her footsteps, and as the manager of the warehouse, he brought a new breath of fresh air and momentum to the collective.


New storage facilities on additional land

The ever-increasing offer and wider range required more and more space, so additional storage space was necessary.


30 years of business

After a successful 30 years in business, the story only continues, and we believe that there is much more to come.

Leading supplier of summer products

We pride ourselves on a wide range of products related to summer and leisure activities

As exclusive representatives and distributors, we market well-known brands and expand the sales program among customers and companies in Slovenia and other countries. With export and sales, we cover the countries of Southeast Europe. We do business with many foreign suppliers both from Europe and near and far Asia.

We strive for mutual satisfaction

Advantages that make us stand ou

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