During COVID19 pandemic, our company Lira has become even more aware of being present in the digital world. That is why we participated in »the public tender for co-financing the investment in sales channel digitalization and presentation and marketing materials for promotion in foreign markets« (JPTT2020-COVID19) and successfully obtained co-financing of the Operation »Covid19 – digitalization«.
The intention and of the public tender is to mitigate the consequences of Covid19 pandemic. It deals with the business internationalization of micro, small and medium-sized enterprises directing help to retaining/ finding new contacts with foreign customers and to ensure the conditions to promote products/services in foreign markets.
On the project Operation »Covid19 – digitalization«, we obtained financial resources to make a presentation video. It was filmed in one foreign language – Croatian. We also obtained financial resources to make e-catalogues. They were prepared in 3 different languages – croatian, serbian and english. Last but not least we obtained financial resources for Search Engine optimization and digital sales channels, establishment of digital communications impact measurement systems and tracking systems to potential customers within digital sales channels, all intended to a foreign customer / foreign business public. This project was realized in collaboration with the excellent Optiweb, web solutions team. Our Operation »Covid19 – digitalization« was co-financed by the Republic of Slovenia and the European Union through the European Regional Development Fund (www.eu-skladi.si).